Revival of Borgward

[bastis]

Over forty years after the insolvency of Borgward, the grandchild of the firm founder Friedrich Wilhelm Borgward, Christian Borgward acquired the trademark laws. Christian Borgward believes in the label. He wants to build Borgward cars again which compete with BMW and Mercedes. The 39 aged speaks independent buyer to want to transfer the traditional mark values into the today's time. A concrete schedule do not give it however. First model drafts are already given in order to a considerable automobile designer.<p><A HREF="http://www.auto-motor-und-sport.de/d/78828" TARGET="_blank">automotorundsport.de</A> <p>1961 Borgward Isabella Coupe#<br> <IMG SRC="http://www.michaellaufenberg.de/Bilder/Borgward_61_Isabella_Coupe_White_sf1.jpg" BORDER="0">

[Spazmatron]

What a beautiful car!

[Santeno]

Nice looking older car, but why on earth would anyone restart another carmaker (especially one that's not particularly memorable) from scratch, when the established manufacturers are being plagued with manufacturing overcapacity, mature markets and market shares that only grow at the expense of each other. Unless this is intended to be a highly focused specialty manufacturer, I see this guy doing a like a million of its predecessors: Showing an interesting concept at geneva (a show that is infamous for these type of manufacturers), getting a lot of press and never be heard from again.