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Old 09-14-2010, 03:08 AM
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Default Design Challenge: The BMW 0 Series

More often than none, BMW has been known to define new segments within the industry as well as dramatically redefine already existing segments. One such example is the successful relaunch of the MINI brand. With MINI, BMW has successfully cornered the premium small car market. But as more consumers embrace downsizing to smaller vehicles and more competitors flock into the segment, things are starting to heat up. So how will BMW tackle such a delicate issue? Will the proposed 0 Series step on MINI's toes with a fun to drive pint sized RWD vehicle, or should it be a FWD vehicle with clever packaging and nimble driving dynamics. Its up to you to decide!

Good luck designers!!! This contest will end on September 30.
Also, don't forget to post your development sketches and ideations in the Contest Development Thread