View Single Post
Old 08-05-2010, 05:06 PM
dreamersmystique's Avatar
dreamersmystique dreamersmystique is offline
DesignCentral Inc.
Join Date: Aug 2009
Posts: 307
Send a message via MSN to dreamersmystique

I hardly think its ugly or boring or staid or any of those remarkable words we use to describe the other dull cars that relentlessly keep coming from other brands.
Just in context of the segment it competes in, premium cars, performance and quality oriented. Other brands taht fight in the same sector...BMW, Mercedes, Lexus, Infiniti, Cadillac and Jaguar are the only brands worth mention in pure scale of their presence worldwide.

The German brands BMW and Mercedes have taken a downturn in their design departments and personally almsot none of their cars meet the mark of design thats visually impressive spare a few like the MB CL, CLS and maybe the SLK and the 3 series and Zseries in the BMW range. The rest of their cars have lost all sense of brand integrity and just what you call borderline OK and some even ugly!

Japanese brands Lexus and Infiniti seem to be more handsome cars these days though not all. Lexus definitely has a range that is better looking than Toyotas and I seriously think they make them ugly on purpose just to show the stark contrast in design. The LS, GS, IS and even the LX are really good looking cars.
Infiniti on the other hand is more attractive inside and out as far as I am concerned except for maybe their new QX56!...Even the Nissans are really handsome cars...atleast their design departments are keeping busy. But I hardly think their prices are justified, after all, as many CSS members have said...they are just glorified Toyotas and Nissans.

Cadillacs are definitely attractive again...especially with the new CTS and their new sharply angled design direction and powerful engines they are at it again. But still fail to reach the standards of reliability set by the Japs and Germans.

Finally the British brands JLR...obviously the best looking cars in the segment not only have they succeeded in their "shock and awe" strategy but have also proven to be really well built too...some newer engines and they are back in the game...enough said I guess.

This is the market in a general manner, that Audi is facing. Every car from Audi, although all may not be stunning jaw-droppers are nothing short of being called very good looking cars. They have a specific design philosophy and have stuck to it all the way...yes they seem to have very similar looks...but I hardly see it as a bad thing...I prefer the Audi brand ofcourse after JLR and maybe the CTS but when considered with eveyrthing else... its an easy winner...

Sorry for the really long post...I have some experince with Audi and hence have a special respect for their design methods and philosophy...thats all!!...hehe...
Visit this page for my artwork...

Last edited by dreamersmystique; 08-06-2010 at 08:35 AM.
Reply With Quote