Originally Posted by Naga Royal Guard
TBH Buick may yet expire in the states but its hot stuff out in Asia.
And that new Regal Sportback seems to look good for a romp.
In the USA, killing Buick and letting Cadillac take over the upper end of Buick and Chevrolet the lower end would make loads of sense.
Here, GM should be a three brand company with Chevrolet, Corvette (Porsche), and Cadillac (Lexus, BMW, MB).
More importantly GM has major problems with styling being compelling. Branding is terrible. Cadillac--the legacy American luxury premium brand--has no legacy names. Buick has "E"-named crossovers just like Ford. I have to wonder if bringing out new styling using legacy names would be a better strategy.