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  #1  
Old 09-10-2019, 08:46 PM
Vantage Vantage is offline
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Default 2021 Jaguar XJ

Sneak peek of next-generation Jaguar XJ:


https://www.autocar.co.uk/car-news/n...jaguar-xj-2020

Last edited by Vantage; 09-10-2019 at 10:29 PM.
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Old 09-10-2019, 09:43 PM
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Already looks better
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Old 09-10-2019, 11:15 PM
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Something to look forward to, and I'm not sure if the next-generation XJ will be solely electric, or have a variant with an internal combustion engine. I've seen some reports on that in the past, nothing confirmed. I'm just hoping, as a flagship, that they don't downsize it, keep the same size and footprint, even if the proportions differ as a result of being an EV.
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Old 09-10-2019, 11:20 PM
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It needs to look like an XJ. The Merkur Scorpio homage did Jaguar no favors. The Bertone B99 would have been genius. It cannot look like a big ungainly hatchback.
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Old 09-11-2019, 07:45 AM
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Originally Posted by swizzle View Post
It needs to look like an XJ. The Merkur Scorpio homage did Jaguar no favors. The Bertone B99 would have been genius. It cannot look like a big ungainly hatchback.
Unfortunately it seems form what we see that Jaguar will pull an Audi/BMW/Mercedes and just send the XE/XF through a photocopier with a110% scale up setting, add some new light graphics and call it a day....
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Old 09-11-2019, 12:05 PM
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That "scaling" is part of the branding. Being able to immediately identify a vehicle helps sales, apparently.
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Old 09-11-2019, 12:33 PM
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That "scaling" is part of the branding. Being able to immediately identify a vehicle helps sales, apparently.
I agree on the branding part, being able to tell what the brand is helps; But IMO there are other options than just the same sausage/different length approaches to do that;

YOu can identify a Lexus immediately, yet they don#t look identical; Same went IMO for the 2000s Bangle BMWs (like them or not, I do, most of them), even though the trend certainly goes in the "more of the same" direction, and there even to smaller and smaller changes between generations, so people don't get confused that a new model suddenly has a new design language (I like to compare that to the very evolutionary take on iPhones, many people want them to be immediately identifiable, because brand);

Still, I do prefer a common design language, but not the "one design fits all sizes" take....
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Old 09-11-2019, 01:17 PM
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Quote:
Originally Posted by pcread View Post
That "scaling" is part of the branding. Being able to immediately identify a vehicle helps sales, apparently.
Sales of the XJ apparently are not a concern given how poorly this XJ has always sold. The previous Forduar XJ sold better because it was an XJ and not a Merkur Scorpio wannabe. But beyond that, the XE and and XF as complete sales failures, so a new direction is needed to move past the blandness of the Callum area and to make Jaguars look like Jaguars again.
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Old 09-11-2019, 02:10 PM
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Quote:
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But beyond that, the XE and and XF as complete sales failures, so a new direction is needed to move past the blandness of the Callum area and to make Jaguars look like Jaguars again.
Whilst certainly the general trend towards SUVs is a reason to blame, the XE and especially the XF are certainly below class average products as a whole; The design language IMO worked great on the XF back in 2008, and really put Jaguar back on the map in it's segment; But not changing anything on the basic design for what now are 11 years, does not help, and in the current XF they manages to make it incredibly bland. The theme is just played out;

Also, Jaguars used to have very nice interiors, probably not the best built or greatest tech, but atmosphere; And there, the XE and especially, again, the XF, are huge disappointments. No style, but also not as well built as the rest; The iPace shows positive signs, but the sedans in their current shape, are somehow subpar products; The so so engine lineup is really pretty much just the nail in the coffin...

And yes, a new design theme would be a good signal that they really push the car below the design too
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Old 09-11-2019, 03:16 PM
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From Autocar:

'Jaguar design director Julian Thomson told Autocar the new XJ would look different from a traditional executive saloon. “Even saying F-segment long-wheelbase luxury saloon sounds awful, we don’t want to do that,” he said at the Frankfurt show. “We want to do a car that explores the best of Jaguar.

“We want to make it a beautiful car, with an engaging drive, a luxurious interior - we’ll do each of these our own way. We won’t be putting a tape measure on rivals to just match, match, match.

“We want to present something that challenges the norm, offer an alternative that makes it better and more engaging on all levels to own and to drive, that’s what we’re all about, the love of the car.”

Thomson said that the next XJ’s design would “not be conventional”, adding: “I don’t think you can be. You don’t stick a poster on a wall of a German long wheelbase luxury saloon I don’t think. Jag’s positioning of cars is to lust after, to want and desire. We can absolutely do that and it’s a fabulous looking thing, for sure.” '
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