Originally Posted by Nastka
The original A7 is probably one of my favourite car designs, and I'm not quite sure about this one. I feel the side has way too many creases, and no strong shoulder line. Looks like a badly ironed shirt.
I also think I prefer the rear and front of the old one, though the rear light graphic looks bonkers (in a good way) if you've seen the video.
Originally Posted by swizzle
It's not ruined, but it's a generic looking version of the current car. If this is the best Marc Lichte can do, then they've hired a talentless man.
I agree, the original A7 is a gorgeous, minimalist car, that has been added detailing here, and IMO too much of it here and there. I'm still not fond of the "in your face" hexagonal grille on newer Audis, and the Las Vegas bling rear lights, and neither of adding creases. It is still good, but less so than the original. All in all, as swizzle say, also more generic, as A) That crease craze is one every current VAG product, as well as some (older) Ford and Hyundai designs, and B) the hexagonal grille, started by Hyundai, is spreading on every second brand it appears.
But my biggest grippe is the interior. Yes, everything is high quality (or at least journos will be raving on in Audis, even if the interior isn't good, like in the Q2), but there are way to many details, creases, materials, shiny surfaces, questionable details like that shelf, in general much more a "Technology tour de force" of "because we can" attitude than the tasteful interiors of the past.
Given how much I prefer the De Silva Audis over the Lichte designs, I'm not sure letting him off was a good idea. And what happened to all the talent VAG bought with Ital Design?