Originally Posted by paranoidgarliclover
Any idea on why Volvos are so popular in Europe (and not so much in the U.S.)?
To put it as short as possible: completely different tastes across the pond
Volvos are probably the best alternative to the Germans and their recent styling is absolutely spot on.
Please remember that Japanese premium cars are also-rans here - they don't have diesels(and it's still obligatory in larger cars) plus they don't really cater to European tastes.There's always something wrong with them - either handling, or ugly design, wrong powertrains, interiors, whatever.
Lexus sales are very low, Infiniti is a joke and Acura has never sold its cars in Europe.
American premiums are not present here(they wouldn't sell anyway)
So viable alternatives to the Germans are much more limited and recent Volvos really are good cars. And I think they're also very popular in their home country, so it probably helps a bit overall.