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  #1  
Old 01-06-2017, 10:47 PM
paranoidgarliclover paranoidgarliclover is offline
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Default Cadillac's idiocy -- I mean -- subscription-based vehicle service

I certainly hope that the move of HQs to NY results in better ideas than this....

http://www.automobilemag.com/news/bo...hicle-service/
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  #2  
Old 01-14-2017, 04:31 PM
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Naga Royal Guard Naga Royal Guard is offline
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Between this and that Manhattan stupid coffee bistro, what the hell is going on with these people.

GM is still trying to learn what substance is, it seems. Not sure the Mary Barra quite knows either.
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  #3  
Old 01-14-2017, 06:53 PM
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swizzle swizzle is offline
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Why does De Nysschen still have a job?

Solution:

Using the Escala's face...

Renose the ATS. Drop it $10K in price. Call it Cadillac Calais.
Renose the CTS. Drop it $10K in price. Call it Cadillac Seville
Renose the CT6. Drop it $10K in price. Call it Cadillac Elmiraj.
Build the Escala.

Under the Escalade
Do a Traverse-sized crossover with a name.
Rename the XT5
Create a small crossover with a name
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  #4  
Old 01-15-2017, 03:16 PM
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Quote:
Originally Posted by swizzle View Post
Why does De Nysschen still have a job?

Solution:

Using the Escala's face...

Renose the ATS. Drop it $10K in price. Call it Cadillac Calais.
Renose the CTS. Drop it $10K in price. Call it Cadillac Seville
Renose the CT6. Drop it $10K in price. Call it Cadillac Elmiraj.
Build the Escala.

Under the Escalade
Do a Traverse-sized crossover with a name.
Rename the XT5
Create a small crossover with a name
So...you're saying they should have names?
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  #5  
Old 01-15-2017, 03:56 PM
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It will take more than that. Much more.
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  #6  
Old 01-15-2017, 04:26 PM
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Originally Posted by Naga Royal Guard View Post
It will take more than that. Much more.
Indeed, but as Lincoln is discovering heritage rings with buyers and that's what Cadillac lacks in spades.
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  #7  
Old 01-15-2017, 04:51 PM
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The Caddy that Zigs.. remember that? It had a name! oh what a car it was....

There was the Deville DTS (whatever the F*** thats supposed to mean) with it's nightvision camera. The camera itself replaced the Cadillac emblem in the middle of the grille, effectively de-badging it. Self shame was displayed on what was supposed this brand's top car.

Then comes the Cadillac LMP car. "We came, we saw, we raced." And the STSi (is STS supposed to be a reference to space missions?) safety car which was FRONT wheel drive. Did anyone care?

The Cien, some instantly unforgettable V12 supercar with inboard suspension bowed late in 2001 and was utterly pointless. Around that time the Led Zeppelin commercials were in full swing and quite annoying. And this would continue on for a few years.

Did debuting the CTS in Matrix: Revolutions help? Probably not because that movie was retarded too. Didnt Morpheus employ a Lincoln Continental for the original Matrix movie? The CTS was the mark of a new direction.

Bowling for more green: reskinning the Corvette to the XLR and XLR-V was a similar dismal failure. The much hated Lexus SC 430 sold in greater quantities.

The CTS-V would show the world just how well GM could stuff a Corvette into whatever shape they wanted . But BMW M didnt define BMW either (nor did the 507, sadly).

Moving right along; after BMW decided it wanted to become Lexus and Lexus decided that it wanted to become Lucasfilm; Cadillac found it's identity again. And the ATS was born just for Car and Driver, miata guys and online car forum regulars; does anyone else care about this tiny car and it's backseat which couldnt hold much more than an AR-15?

The CTS would then move on to fill the bones of the STS (at last that name is dead), again to the collective applaud of 12 poorly dressed automotive journalists. And is it a problem that this current CTS looks like Alec Baldwin? Perhaps the vaunted GM supercomputer figured that sales success was to be found exclusively within the viewership of 30 rocks ? And Hillarity Rodham Clinton thought that SNL would win her the election while she was sleeping in a black Toyota HiAce.

Today the DTS mentioned at the beginning of this chronicle found a RWD backbone as the CT6, but without the sales numbers: losing fleet and livery to Lincoln (and it's Front wheel drive rubbish). GM never updated the DOHC Northstar V8, and the stellar LS/LT series of engines, with their slick low profile heads were apparently too hot (or not socialist enough) for what was hoped to be a mini plutocrat CT6.

Im going to go work on my truck now.
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  #8  
Old 01-15-2017, 08:47 PM
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Brilliant line: "bowling for more green";)

Cadillac's troubles began with the second Seville. The Cimarron cemented the total loss of focus.

The first Seville was iconic, but the second one was simply hideous. The 3rd Seville was tiny and forgettable looking. The 4th was larger but a Camry was more exciting to look at.

I honest-to-goodness think that a new Seville complete with the formal roof of the 1976 model and the blunt grille look aged forward would be a win.

As I've thought about it more, it really is too bad that the ATS can't be given in new form to Buick and maybe call it "Avista" (replacing the Regal) then redo the CT6 as a Buick Avenir (replacing the Lacrosse) and a Cadillac Seville (that would be the ONLY product overlap between Buick and Cadillac).

The "Enclave" should go to Cadillac and the Envision becomes the largest Buick. The Cadillac "Enclave" becomes the smallest Cadillac crossover.

It's kind of the same, two-marque strategy Sergio is trying with Alfa Romeo and Maserati.

The difference is that GM could make it work.

The problem with Cadillac for the past two decades hasn't been engineering, but making an emotional connection to buyers to draw them in.
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  #9  
Old 01-16-2017, 11:25 PM
paranoidgarliclover paranoidgarliclover is offline
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Quote:
Originally Posted by Naga Royal Guard View Post
And the ATS was born just for Car and Driver, miata guys and online car forum regulars; does anyone else care about this tiny car and it's backseat which couldnt hold much more than an AR-15?
YES, thank you. Part of my annoyance is that I find (found) the previous generation of writers (some of whom remain) at C&D to be really obnoxious (at least in their writing and opinions; I don't know them personally at all). C&D (and most mags, aside from CR) drive the cars for... a couple of days? And they drive them.... not at all like a prospective buyer would? Argh.

Quote:
Originally Posted by swizzle
The problem with Cadillac for the past two decades hasn't been engineering, but making an emotional connection to buyers to draw them in.
To be more specific, I think the problem is that Cadillac made crap quality cars for the 2 decades b/f that, and, by the time they finally got their act together, no one cared. They don't have the prestige or surface interior quality of an Audi or MB. They didn't have the driving dynamics of BMW until relatively recently (and even BMWs have moved on from handling like BMWs since apparently no one was really interested in that....), and they don't have the impeccable reliability of a Lexus.

Aside from buying an American brand, what does Cadillac really have? What does it "stand" for?

The Escala looks great, but, as Robert Cumberford pointed out, there's nothing particularly unique about it.

Having said that, I do think that moving back to actual names for their models will help (at least from a marketing perspective).
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  #10  
Old 01-17-2017, 02:06 AM
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Quote:
Originally Posted by paranoidgarliclover View Post
...I think the problem is that Cadillac made crap quality cars for the 2 decades b/f that, and, by the time they finally got their act together, no one cared...
BUT Cadillac can go back to heritage names and heritage styling and do battle.

Jochitch De Niaspan isn't intelligent enough to pull this off.
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