One must admit that Hyundai/Kia is number one at watering down concepts. I mean why bother with "indicators of new design language", when nothing ends up in the final product. This looks like an infinity with a Lexus IS greeenhouse and some Alfa Giuulia flavor added, not bad, but finally dull. Also, it shares zero DNA with other Genesis cars.
Unless it has some outstanding chassis (which, to be honest, few/no Hyundai/Kia had so far, good but not great is typical) or some superb new engine concpets, all it can sell on as a new and unknown name is price/kit/warranty. Which I'm sure will work in the US, but outside there, I doubt anyone will consider this over the default German choice, a hybrid Lexus that will last forever or some left field Jaguar, Alfa or Volvo. The "95% of the best for 80% of the price" approach works great in mass market, but in the premium segment, it needs to stand out. And it needs brand image. So far, the Genesis car I see (next to my office is a UN building, with Korean delegates always driving the newest large Hyundais or Genesis that aren't even officially sold here, so I see them regularly) are looking like a mixture of the segment's perspective best sellers, decent, but unremarkable. And reviews rarely rave about how great they are to rive, or how outstanding refinement or luxury they offer. Well made cars, nothing wrong, but unfortunately, it stops there...
I guess the real player for Genesis will be their first SUV, after all it seems SUVs/CUVs are what Hyundai/Kia manages to do best, and always were kind of the foot in the door for them in most markets (for most people, it were the Tucsoins, Santa Fees or Sportage and Sorrentos, that put those brands on the shopping list..)