Originally Posted by Crash
This. Acura has lost themselves. They've forgotten what made their cars special; Legend, Integra - amazing products.
From a sales perspective, though, wasn't part of the magic that their cars used to undercut the competition by a significant margin? I mean, weren't the original 2 Legends an E-Class sized car (actually, possibly even slightly bigger) for less than a C-Class (or 190e)? I think what Acura, Infiniti, and Lexus have taught us that, if you price your luxury car at roughly the same level as the Germans, people (or, at least, Americans) would rather buy the Germans (aside from the RX).
Only Tesla seems to have cracked the code (sorta), and it's b/c it offers something totally different from what the Germans can offer (for now). It appeals, I think, to many buyers who probably aren't that interested in cars as cars (or even as status symbols) but are more interested in cars as giant, driveable smartphones.
I think the Americans and Japanese need to stopping trying to ape the Germans and produce things that are unique (and part of that would be to bring back the actual names rather than use the silly alpha-numeric designations).