Brilliant line: "bowling for more green"
Cadillac's troubles began with the second Seville. The Cimarron cemented the total loss of focus.
The first Seville was iconic, but the second one was simply hideous. The 3rd Seville was tiny and forgettable looking. The 4th was larger but a Camry was more exciting to look at.
I honest-to-goodness think that a new Seville complete with the formal roof of the 1976 model and the blunt grille look aged forward would be a win.
As I've thought about it more, it really is too bad that the ATS can't be given in new form to Buick and maybe call it "Avista" (replacing the Regal) then redo the CT6 as a Buick Avenir (replacing the Lacrosse) and a Cadillac Seville (that would be the ONLY product overlap between Buick and Cadillac).
The "Enclave" should go to Cadillac and the Envision becomes the largest Buick. The Cadillac "Enclave" becomes the smallest Cadillac crossover.
It's kind of the same, two-marque strategy Sergio is trying with Alfa Romeo and Maserati.
The difference is that GM could make it work.
The problem with Cadillac for the past two decades hasn't been engineering, but making an emotional connection to buyers to draw them in.