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  #261  
Old 12-15-2016, 02:35 AM
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See....I disagree with this. I think there is HUGE potential for Chrysler and Dodge...
Maybe, BUT both of them need complete reinventions and billions and billions in investment to do new model lines from scratch.

There really is no point in saving either of them, but if someone did, choosing one of the two would make more sense. Chrysler long since abandoned its status as a step up from Dodge and Plymouth.

We're talking finding a suitor with deep pockets and patience to see the revival taking a decade or more to accomplish.

An expedient thing to do would be to bring over the Skoda line of cars and badge them as Chryslers or Dodges, but VW hates Fiat, but a Chrysler Yeti and Chrysler Kodiak would be instant successes. The Superb--being a Passat--at least is better than the supersized Fiat that became the now discontinued 200.

Marketing the upcoming VW Arteon as the Chrysler Arteon would make sense. As a VW it overlaps too much with Audi, so why buy an Arteon when you can get an Audi.
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  #262  
Old 12-15-2016, 02:09 PM
Crash Crash is offline
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Agree with everything you've said Swiz. The partner won't be VW IMO though; the whole dieselgate thing really drained their pockets.

I also agree w/ your previous sentiments that a Hyundai / Kia partnering would suit them well. Chrysler CAN be considered a 'Buick' level of premium IF they put the effort into it. The positioning could be Kia = sporty German alternative, Hyundai = everyman car (and that is not meant to be a negative), Chrysler = entry level premium, Genesis = premium.

Ram / Jeep will continue to play in their respective roles. Hyundai can stop R&D on a truck - or switch to allow Ram to have a Ranger level of vehicle.

It all makes SO much sense - however Sergio will get greedy or cocky (or both) and muck it all up.
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  #263  
Old 12-15-2016, 03:00 PM
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Ram / Jeep will continue to play in their respective roles. Hyundai can stop R&D on a truck - or switch to allow Ram to have a Ranger level of vehicle.
Santa Cruz as a new Dakota!
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  #264  
Old 12-15-2016, 03:27 PM
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Santa Cruz as a new Dakota!
Yup.

It makes too much sense...so it won't happen.
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  #265  
Old 03-15-2017, 05:43 PM
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No new Guilietta or MiTo, but SUVs instead! :|

http://www.carscoops.com/2017/03/alf...lacements.html
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  #266  
Old 03-15-2017, 07:18 PM
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No new Guilietta or MiTo, but SUVs instead! :|

http://www.carscoops.com/2017/03/alf...lacements.html
Great - more $ into products will take years to materialize - won't do a stick of good for the bread and butter brands, ultimately will be over priced and under qualitied and not sell worth a damn.
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  #267  
Old 03-16-2017, 12:07 AM
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Given that the Giulietta's children the Dart and 200 are dead and buried, there simply isn't a reason to do a new platform when the Cherokee is the only one on the platform likely to sell in volume. Ditching the Dodge Journey that is supposedly coming on the Giorgio platform and making that model a Cherokee would be brilliant.
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  #268  
Old 03-16-2017, 09:40 AM
mick78 mick78 is offline
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Few will miss the MiTo, even if beat followers like the Audi A1 or DS3 to the market, but in good old Fiat tradition, zero development was done, so it is already forgotten even now it is still on sale. And neither the DS3 or the A1 are huge sales wonders too.

The Giulietta would be more relevant for Europe (especially when the rumor built it will be RWD/Giorgio derived, a certain momentum built, especially among those - granted not that many in total - that will miss the RWD BMW 1 series), but, a compact CUV makes definitely more sense sales wise, especially if funds are limited and one has to chose.

I agree with swizzle, unifying the Cherokee and Journey into one competent product on the Giorgio platform makes sense.

Last edited by mick78; 03-16-2017 at 09:54 AM.
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  #269  
Old 03-16-2017, 12:54 PM
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There is ample room for a Journey and a Cherokee. They offer different solutions to the same problem.

Cherokee is built around the Jeep image; rugged, go anywhere, carefree lifestyle - and despite early QC issues - sells VERY well.

Journey offers a more utilitarian solution to people who want the practicality of a minivan - but the image of a CUV.

I agree that most of the underpinnings could be the same / similar. Just make sure the message to consumers is differentiated. Life began for the Journey in 2008 - NINE years ago. Yes - meaningful (and needed) changes happened to the interior and some of the guts - however, it's basically the same car it was when it launched; and still survives despite rancid reviews. Imagine the volume that could be had w/ a competent product?
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  #270  
Old 05-01-2017, 10:48 PM
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Marchionne is now dreaming of selling 230.000 Alfa Romeos and Maseratis this year according to Italian media.
Just for putting this in context: Last year they sold 42.000 Maseratis and 65.000 Alfa Romeos, so they would have to more than double this number. Even with Levantes and Stelvios big introduction year this seems a bit steep.
I wonder when he will change his "plan" again?! :)
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