Originally Posted by mick78
...I tend to think German prmeium car makers nowadays think that their cars are like iPhones - change too much, and people don'tr recognize the expensive premium product anymore...
And that German complacency is biting BMW in the ass as the 7 Series flounders. The S Class is about flash and presence and it sells. The 7 Series and the A8 are as dull as Camrys and they languish.
Tesla is showing that something different and intriguing is the way. While I am no fan of Tesla, the Model S has definitely diverted buyers in the $$$ price range to it.
How ironic it is that the Genesis G90 and Continental are more compelling stylistically than the A8.
It would not surprise me to see sales of the Lexus LS and the S Class prosper at the expense of the 7 Series and A8.
If this is the best that Marc Lichte can do, then Audi needs to fire him.