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  #1  
Old 01-23-2016, 01:34 AM
swizzle swizzle is offline
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Default If You Could Reinvent A Brand

With several brands (Infiniti and Cadillac) changing their naming schemes, Genesis inventing theirs, Jaguar creating a strange pattern for their crossovers, and Lincoln messing with theirs it made we wonder how people would recast a brand that is unfocused.

With VW having historically been arrogant to the NA market by insisting that NA customers should swallow what der farterland churned out and now dieselgate giving them a royal trashing, it made me think VW needed a clean sheet approach to the NA market.

Here goes:

Mainstream
A Segment / Student an NA version of the UP built in China 3 door $12.5K base
B Segment / Salsa an NA version of the Polo built in China 3/4/5 door $15K base
C Segment / Samba Golf/Jetta replacement 3/4/5 doors $18K base
D Segment / Santana / Passat replacement $21K base

Crossover
B Segment / Shadow think Polo crossover $15K base
C Segment / Scout $20K base
C/D Segment / Scimitar think Edge competitor $25K base
D Segment / Sahara $27.5K base
E Segment / Sabre think reskinned Expedition and yes I am suggesting that partnership $40K base

Sport
B Segment / Shark mid-engine and RWD rebodied as a Porsche 922 $20K base for VW
C Segment / Scirocco front-engine and RWD rebodied as a Porsche 944 $25K base for VW
D Segment / Sonora front-engine V6/V6T LWB version of Scirocco rebodied as a Porsche 966 and yes I am suggesting a next-gen Mustang/Porsche partnership $30K base for VW

EV
C Segment / Ohm $33K base

Pickup
V-100 / think Amarok built in Mexico $25K base
V200 / think rebodied F150 $33K base

Of course these would need to be priced to the penny like the competition.

Of course these would come with the VW Vantage Point warranty:
3 years / 50K miles bumper to bumper, no questions asked, maintenance included
10 years / 100K miles on engine, engine management systems, transmission, no questions asked, maintenance included

Last edited by swizzle; 01-24-2016 at 05:03 PM.
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  #2  
Old 01-23-2016, 01:56 PM
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Naga Royal Guard Naga Royal Guard is offline
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Genesis Rutherford = X5 sized SUV, full competition to a rangerover with a very bassy exhaust
Genesis Phil = Small Cortina inspired luxury sedan with a very high revving loud inline 4
Genesis Gabriel = Long wheelbase sedan offered only in some awkward off blackish grey color and a lizard scale textured interior
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  #3  
Old 01-23-2016, 06:45 PM
swizzle swizzle is offline
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Quote:
Originally Posted by Naga Royal Guard View Post
Genesis Rutherford = X5 sized SUV, full competition to a rangerover with a very bassy exhaust
Genesis Phil = Small Cortina inspired luxury sedan with a very high revving loud inline 4
Genesis Gabriel = Long wheelbase sedan offered only in some awkward off blackish grey color and a lizard scale textured interior
Outrageously hilarious
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  #4  
Old 01-24-2016, 01:06 AM
2b2 2b2 is offline
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Quote:
Originally Posted by swizzle View Post
...
Mainstream
A Segment / Student an NA version of the UP built in China 3 door $12.5K base
B Segment / Salsa an NA version of the Polo built in China 3/4/5 door $15K base
C Segment / Samba Golf/Jetta replacement 3/4/5 doors $18K base
D Segment / Santana / Passat replacement $21K base

Crossover
B Segment / Shadow think Polo crossover $15K base
C Segment / Scout $20K base $20K base
C/D Segment / Scimitar think Edge competitor $25K base
D Segment / Sahara $27.5K base
E Segment / Sabre think reskinned Expedition and yes I am suggesting that partnership $40K base

Sport
B Segment / Shark mid-engine and RWD rebodied as a Porsche 922 $20K base for VW
C Segment / Scirocco front-engine and RWD rebodied as a Porsche 944 $25K base for VW
D Segment / Sonora front-engine V6/V6T LWB version of Scirocco rebodied as a Porsche 966 and yes I am suggesting a next-gen Mustang/Porsche partnership $30K base for VW

EV
C Segment / Ohm $33K base
perfect ^ names for throwing out the Dubdub badge-&-brand and calling them all SKODA

THO for the EV maybe makes it a bit smaller and it the "SHORT".
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  #5  
Old 01-24-2016, 05:04 PM
swizzle swizzle is offline
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Quote:
Originally Posted by 2b2 View Post
perfect ^ names for throwing out the Dubdub badge-&-brand and calling them all SKODA

THO for the EV maybe makes it a bit smaller and it the "SHORT".
Skoda make much more sense for the USA.

"Short" is genius.
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  #6  
Old 01-25-2016, 02:58 PM
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Would there be much market resistance to the VW Ohm?
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  #7  
Old 01-26-2016, 06:14 AM
paranoidgarliclover paranoidgarliclover is online now
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I would remake Acura. I see the brand as making cars that are more fun to drive than Lexus, while not being as fad-dish as Infiniti. And hopefully the cars would be more tasteful styled than those from the other Japanese lux brands (I find Lexus's design direction to be especially baffling).

Dump the alpha names (except for NSX). Bring back the Integra and the Legend. Make both coupesedans (b/c, well, why not?). Make SH-AWD standard on all. Keep the SUVs. Make the NSX a Cayman competitor, instead of Ferrari competitor.
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Old 01-29-2016, 08:48 PM
2b2 2b2 is offline
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Quote:
Originally Posted by Nath View Post
Would there be much market *resistance* to the VW Ohm?
tsk
don't *impede* the thread


&
I'm almost expecting Sergio to post an RFC...
elsewhere:
Quote:
Hyundai Dropping Azera, Increasing Crossovers
Quote:
Quote:
Don't need to with FCA's plan to throw away their car sales. Were I GM I'd be sending out a few discount vouchers to Chrysler 200 owners.
That's if they don't end up rebadging someone else's cars.
from my textfile database = accurcay optional
_ovl___wlb____w____ht________
192.3 - 108.0 - 73.6 - 58.7 - Chrysler 200
193.7 - 112.0 - 73.2 - 57.9 - Azera (Credenza too)

+ in addition to Jeep
and Ram-by-Dodge
& just 300 & TC for Chrysler

how about using 'heritage' Names for models? Like 'DeSoto'!
insidious plot to get hidden headlites back:
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Last edited by 2b2; 01-29-2016 at 08:59 PM.
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