I'm concerned about how Hyundai is re-positioning their brand. I think the slow down in Sonata sales is being hurt by Hyundai's ineffective marketing/branding effort. They aren't communicating what makes a Hyundai special or why people should even bother to look at one.
The Sonata is too easily ignored by their primary prospects; People looking for a great deal and a quality car but who don't know enough about the new Hyundai to give the brand consideration for making really good cars.
I just hope that with this new interior and facelifted exterior they get the word out instead of running ads with 'empty' space telling people to 'Think about it?" What the hell is that campaign about anyway? I thought it was about getting people to buy their freakin' cars!!!