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  #1  
Old 05-01-2018, 06:07 PM
boston boston is offline
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Default Ford to bring back the Maverick

A pair of recently published trademark applications from Ford point to the Blue Oval considering the Maverick and Timberline names for future vehicles. Since the Blue Oval is largely abandoning the car market except for the Mustang and a version of the Focus, these titles are more likely for future trucks and SUVs.

According to the documents from the United States Patent and Trademark Office, Ford has been working to reserve the Maverick name since December 15, 2016, when the company filed the initial paperwork. The company had to go through a complicated process of proving why it deserved to own the name, and the USPTO finally published the application on April 17, 2018. Other companies have 30 days from that date to file an opposition before Ford finally gets the rights to the moniker.

Ford originally introduced the Maverick in the U.S. in 1970 as a compact model to replace the Falcon. It sat a step above the Pinto in the firm's lineup. In the 2000s, the company also rebadged the Escape as the Maverick in some markets outside the U.S.


https://www.motor1.com/news/240842/f...demark-filing/
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  #2  
Old 05-01-2018, 08:24 PM
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pjl35 pjl35 is offline
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This could easily just be for a concept too...doesn't mean it's going to be a production model or anything.
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Old 05-02-2018, 01:35 AM
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swizzle swizzle is offline
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Maverick would be a great name for the coming crossover between the Ecosport and the Escape.

Lincoln Timberline? A Jeep Wrangler pickup alternative based on the Ranger with butch, bespoke styling for Lincoln would be a good move.

And i agree that just because Ford has trademarked these names that it does not mean product is coming, but it's fun to wonder.
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Old 05-02-2018, 07:22 AM
mick78 mick78 is offline
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Quote:
Originally Posted by swizzle View Post
Maverick would be a great name for the coming crossover between the Ecosport and the Escape.
At least in Europe that cross over between the EcoSport and the Escape (Kuga here) is officially the new Focus Active, which the US will see as only version as well. So unless they rename it .I think it would be another model. Also, given all Ford SUVs start with the letter "E", it would not fit with their naming strategy. So probably a Pick up? Or some EV of sorts? Maybe, as speculated, just a concept.

Btw., the Maverick name was used on SUVs in Europe before, first a rebadegd ("co devloped") Nissan Terrano II, then the first gen. Ford Escape. I do think the name does sound good on a cross over/SUV sort of vehicle...
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Old 05-02-2018, 12:58 PM
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Quote:
Originally Posted by mick78 View Post
At least in Europe that cross over between the EcoSport and the Escape (Kuga here) is officially the new Focus Active, which the US will see as only version as well...
Actually, Ford has said an actual crossover is coming for between the Escosport and Escape. They have also teased the face and the Focus Active most decidedly is not that vehicle. With Buick also using "E" names for its crossovers, Ford may buck the trend with the Maverick.

Although it would never happen, a Mustang with a lengthened wheelbase, a shooting brake roof, and butch wheels and tires would make a great Mustang Maverick. I think such a vehicle would sell well enough to be a profitable niche vehicle.
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Old 05-02-2018, 03:04 PM
boston boston is offline
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I'm having PTSD flashbacks to the AMC Eagle 4x4

https://bringatrailer.com/2014/09/20...gle-wagon-4x4/
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Old 05-02-2018, 09:15 PM
paranoidgarliclover paranoidgarliclover is offline
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Consistent w/ what other posters have said, Ford has already released a brief statement (I think) to state that trademarking of names doesn't necesasrily mean anything.

I think they're great names, BTW....
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Old 05-05-2018, 02:43 PM
62Lincoln 62Lincoln is offline
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Likely the name for the 'baby Bronco'.
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Old 05-05-2018, 04:30 PM
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Quote:
Originally Posted by 62Lincoln View Post
Likely the name for the 'baby Bronco'.
Indeed you are likely right.
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