"Besides cancelling the 2021 Geneva Motor Show, organizers announced plans to put the event up for sale. They want to sell the show to Palexpo SA, which hosts the event, and noted this is their preferred option as it would “ensure the regular organization of an International Motor Show in Geneva.”
Organizers explained that the sudden cancellation of this year’s show resulted in losses of approximately 11 million Swiss francs ($11.5 / £9.4 / €10.2 million). They approached the Canton of Geneva for financial support and were approved for a loan of 16.8 million Swiss francs ($17.6 / £14.3 / €15.7 million).
While that sounds like good news, organizers said the loan came with conditions they couldn’t agree too. The key objections were that organizers had to host a Geneva Motor Show in 2021 and make a repayment of 1 million Swiss francs ($1 million / £855k / €935k) as early as June 2021. Given those demands, the loan wasn’t accepted."