Originally Posted by 2o6
Hyundai has real profitability issues with the models in their lineup. Even if the Kona outsells the C-HR (and 15k units isnít that big of a deal) itís meaningless if Hyundai isnít making money on the Kona.
I donít know what the profitability numbers are on the Kona, though.
Generally, CUVs are more profitable than hatchbacks, as they are often based of a smaller platform yet sell for more, and it is exactly the case for the Kona vs. i30/Elantra, at least for Europe, where the Kona starts for significantly more than a i30 hatchback, yet it is (technically) based of the smaller i20.
There is a reason why car makers love them, and are shifting even quicker than customer taste (like VAG pumping out a new CUV every 5 minutes...).