I hope they're able to keep the drama and some of the stance. Gotta say that I admire how ambitious this car company is. The Germans really do need to watch themselves; all Japanese luxury makes (aside from Lexus) are also-rans to Genesis, IMHO.
With Hyundai-Kia waffling on Genesis having stand-alone dealers and given the absolute lack of marketing of Genesis as a brand, why bother? More than likely the next Genesis coupe will have some features vaguely similar to this concept.