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  #21  
Old 03-20-2015, 03:14 AM
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how much does the XE cost in USD? I'm curious since you seem to have info that Jaguar hasnt released yet. Seems very odd of them to release pricing a year before its on sale (which is something that is fair to critique).
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  #22  
Old 03-20-2015, 03:44 AM
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Originally Posted by against the wall View Post
how much does the XE cost in USD? I'm curious since you seem to have info that Jaguar hasnt released yet. Seems very odd of them to release pricing a year before its on sale (which is something that is fair to critique).
Given the price point of the XF, the price point of the XE is easy to estimate. The XF is unreasonably priced, thus...
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  #23  
Old 03-20-2015, 04:48 AM
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How is it unreasonable? Its right in line with the competition, albeit at the top end. The only outlier I can see is the A6, which is $4k cheaper at base. I guess it seems unreasonable because its the oldest model in the class (but soon to be the newest, assuming it'll beat the new E and 5 on sale)?
XF: 50k
E: 51k
5er: 49.9k
A6: 46k
GS: 48k
Q70: 49.8k

They also sold nearly 50,000 of them last year, which is a slight increase over 2013. So while long in the tooth sales aren't showing it. Jag isnt at the point where they can compete for sales directly with the other companies just because they aren't big enough and probably won't ever be. 50k worldwide sales is still pretty solid for a lower-volume 6-7 year old car.
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  #24  
Old 03-20-2015, 05:12 AM
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someone values me way too much as he proves my point

The XF needs to be 20% LOWER to BUY sales...

And Jaguar needs to BUY SALES

Last edited by swizzle; 03-20-2015 at 05:15 AM.
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  #25  
Old 03-20-2015, 05:15 AM
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Wait so you want the XF to start at $40k?

Thats Lincoln territory. Forget sales, they still have an image to uphold lol.
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  #26  
Old 03-20-2015, 05:46 AM
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Wait so you want the XF to start at $40k?

Thats Lincoln territory. Forget sales, they still have an image to uphold lol.
They have to (1) buy sales (2) offer a Hyundai warranty, and (3) make value premium happen.


"Lincoln territory" is $15K below list.

"Jaguar territory" is $15K below the Germans

And yes, $40K is a steep loaded base for the XF as is $30K for the XE.



But my plan of buying in is the business plan that would work.

Last edited by swizzle; 03-20-2015 at 03:44 PM.
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  #27  
Old 03-20-2015, 08:21 AM
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According to swizzle, basically every brand needs to be priced 20% lower and offer Hyundai warranty. However, some brands work exceptionally well without doing that. Go figure....

Whilst I agree that Jaguar needs to undercut the 2 German premium brands, they need not compete with Hyundai price wise. Hyundai is, neither image wise or what the Genesis offers as a package, in the same league as a Jaguar. The XF has a certain desirability. The Hyundai has a price advantage over other players, but only offers 90% of the package the top offerings have as well.

Now I lean back, have a drink and wait for the "euro snob...; ....go out of business" comments... ;)
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  #28  
Old 03-20-2015, 02:08 PM
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According to swizzle, basically every brand needs to be priced 20% lower and offer Hyundai warranty....
When a brand--like Jaguar--is dead for sales in a market--USA--that is the best way to make sales happen. Jaguar's NA sales in 2104 for the whole YEAR were LESS than what Mercedes does in a MONTH. So, yes, coming in under the Germans in price would siphon off sales and yes offering a Hyundai warranty would bribe buyers to gamble on Jaguar's less than perfect reliability.
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  #29  
Old 03-20-2015, 02:20 PM
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Jaguar's NA sales in 2104 for the whole YEAR were LESS than what Mercedes does in a MONTH.
That's not a great comparison. Jaguar currently has 4 models (5 including the XE). If you add in Land Rover, you've got approximately 9-10. MB has 18, so nearly twice as many to chose from. To my knowledge, Jaguar has never aimed to be as ubiquitous in the marketplace as MB is.

Do they want to increase sales? Sure. But to MB levels? I don't think their sales goals have ever been that high.

Meanwhile, with their current pricing strategy (and a long in the tooth XF), Jaguar/Land Rover's sales rose 9% in 2014 compared to 2013 and they expect to cross 500,000 for the first time in 2015: http://www.wsj.com/articles/jaguar-l...014-1421019468 Keep in mind it's Jaguar Land Rover, so you have to consider both brands when talking sales.

Jaguar isn't "dead for sales" in the USA. As noted in the link above, their sales increased by 6% in the US in 2014. Maybe if they were going in the opposite direction you'd have a point.

Also, there is no need to immaturely start calling people names just because they disagree with you.
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Last edited by pjl35; 03-20-2015 at 02:37 PM.
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  #30  
Old 03-20-2015, 02:43 PM
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XF replacement comes right on time, yet timing on Jaguar's side seems a bit weird. Then again, the XE should have been on the market a couple of years ago, if not more...
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