You know, sometimes we put some much weight on design here, but the vast majority of normal consumers doesn't give 2 sh*ts about it. They're brand loyalists or are unaware of the market and brand shifts. Relatively speaking, this thing looks fine and very much in line with what the segment is doing. Yes it has a Cherokee face. The cladding and bumpers are very Euro-esque. It's a a hodge-podge of design for better or worse (I'm not on board, but I'm not surprised by people who are).
If anything, copying or looking like the other cars in this segment is intentional and a good thing for sales. Joe Shmoe will see this and think "hey! is that the new Cherokee?" And be surprised when he learns it's a Hyundai selling for a good deal less (speculating here, but value is Hyundai's strong point now).
They could have styled it less daring and more generic like Mazda is doing with their cars (they're great, but sort of bland). Instead Hyundai has a pretty safe and smart middle ground of looking interesting without really being inventive.
Originally Posted by paranoidgarliclover
If the less ridiculous surfacing of the Toyota Fun makes its way to other mainstream Toyotas, that means that Honda might be the only Asian purveyor of butt-ugly cars (well, at least of the Asian makes selling cars in the U.S.)!
And I know I come off as the Honda boy, coming to their defense a lot, but really, Honda is in no way an outlier or unique in making "ugly" cars. If the Fun concept really meant anything, they would have used it for designing the new Camry which debuted less than half a year ago. They release a ton of relatively good-looking concepts and promising exercises (the Corolla concept comes to mind), but their production models are almost always heavily neutered and messy (again, the Corolla). The Avalon is their only stand-out for me as a "good" design. I mean jesus christ, look at the new Prius ( how did that even happen
I also challenge the notion of Hondas being ugly in general. I find the Accord, Pilot, CR-V, and Ridgline to be very handsome if not generic. I love the current Civic but I see it being used as the token to call the rest of their line-up bad.
In my eyes, Subarus are quite awkward and bland. Nissan is also hit-or-miss.
Mazda, Kia, and Hyundai are the better half of Asian design (also pushing the lowest volume of cars), but all of the more mainstream brands including Honda (Toyota, Subaru, Nissan) have their issues. Not that any of this seems to affect sales ...