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Old 10-17-2017, 03:44 PM
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IcedG35 IcedG35 is offline
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link with pics:

they're wasting so much good will recently built up behind the Volvo name. absurd management/marketing decision. if it's sold alongside Volvos at Volvo dealerships though, maybe it doesn't really matter since most will presume it's a Volvo coupe anyway.

P.S. Audi, this is how you make a FWD platform look less offensive on a larger car. please follow suit.

Last edited by IcedG35; 10-17-2017 at 03:46 PM.
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Old 10-17-2017, 04:09 PM
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pjl35 pjl35 is offline
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Thrilled the coupe has made it to production, but I agree...this should've just been a Volvo (given that that's clearly what it really is).
"In three words, I can sum up everything I have learned about life; it goes on." -- Robert Frost
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Old 10-17-2017, 04:41 PM
paranoidgarliclover paranoidgarliclover is offline
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Agree w/ all that this just should've been a Volvo. "Volvo" has name recognition. "Polestar" just makes me want to giggle.

I'm also not sure who they expect to purchase their car (at least in the U.S.). No pricing revealed. I assume it'll cost around $100,000. That's awfully ambitious for a Volvo, even one as good looking as this. And does Volvo/Polestar have a lot of experience w/ carbon fiber?

Interesting to see that Polestar is also going down the "subscription" route. Is this the future of the auto world?
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Old 10-17-2017, 05:06 PM
cowboysnkisses cowboysnkisses is offline
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bad marketing (but the Polestar heads are all spinmasters, so what do you expect) - but I don't find it much different than calling that MB coupe "AMG GT".
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Old 10-17-2017, 05:25 PM
TdeV TdeV is offline
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This appears to be a production car, no? Looks gorgeous.
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Old 10-18-2017, 12:14 AM
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CosworthKid CosworthKid is offline
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That's one classy looking, sexy coupe. Love it

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Old 10-18-2017, 12:19 AM
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swizzle swizzle is offline
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Naming it after a profession that objectifies women is curious though.
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Old 10-18-2017, 07:20 AM
ndjan ndjan is offline
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They seem to be doing a Hyundai/Genesis thing. It looks like they're only making 500 of them a year, so the name won't be an issue for it's sales. This is more of a missed marketing opportunity for Volvo, which could use a halo car.
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Old 10-18-2017, 07:30 AM
mick78 mick78 is offline
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IMO it is beautifull, showing a cool concept can be put into production, just like Lexus did with the LC.

I could picture that this is a "launch version", and that lesser versions will follow as a Volvo though, there would be too much market below 600hp left untouched. Btw., every source claims this is a production vehicle, shouldn't it be moved to the New Car section?
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Old 10-18-2017, 09:36 AM
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Nastka Nastka is offline
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I don't quite get the rationale behind this:

- Launch what is essentially a Volvo (looks like one, quacks like one...) under a brand name no-one apart from a few enthusiasts has ever heard of,
- Plan a production run of 500 units (unless there is more demand at what is I assume base at $100k which I somehow doubt), which I don't believe is enough to make profit (which is fine if they have the backing),
- Price it at roughly twice as much as your top-of-the-line luxury saloon which it is based on, but add a trendy, powerful, hybrid powertrain to make it look like a good deal.

My gut feeling is that this is going to slide into obscurity very quickly. It's going to be an (awesome) footnote in Volvo's history, but nothing more, nothing less.
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