I like the shark fin, the diamond themed interior and interesting quirks such as AC vents on the door panels as opposed to the dash (presumably to accentuate the visual width of the interior?). The diamond on the bottom spoke of the steering wheel is a bit naff though.
The rear end is disappointingly nondescript in this version, maybe a higher end version with more intricate LED detailing in the rear lights a la DS7 would help..
The front however, is simply ugly. Why did they give it those weirdly shaped lights that make it look cross-eyed!? Can't say the version with full LED lights looks any better.
But if there is one segment where you can experiment with questionable design, I guess it's this one. People somehow still end up lapping them up.
I've owned a DS5 for 3 years, the car still feels special in a way that is hard to describe, especially the design and the interior. Yes, I have driven more reliable, more fun and more practical cars but I always find myself back in the DS5 with a big smile. This 'specialness' is what DS should try to cultivate while still aiming at commercial viability. In many ways, I feel Peugeot and Citroen are doing that a lot better these days while DS is still struggling to find its identity.