Originally Posted by boston
Jeep is the only North American bit worth anything.
See....I disagree with this. I think there is HUGE potential for Chrysler and Dodge. I think their stable of nameplates is meaningful AND could deliver great AND profitable results.
The problem with Chrysler / Dodge has been:
- Poor QC; this is easily fixed - EVERY company has had poor QC (ESPECIALLY early Kia / Hyunida) products, figure out the cause - fix it. Simple. However, having the stones to identify the issue is the problem.
- Utter lack of innovation.
->300 / Charger - date back to 2003. Beyond some meaningful updates - same basic produc
-> Dart - had potential, poorly executed, last 'new' Dodge and that was 2012...
-> 200 - great looking car, some interior excellece, marred by poor QC
-> Journey - launched 2008 with a HORRID interior and poor QC; some decent updates that would have served till the next one...but that hasn't happened.
Dodge / Chrysler are MIA for the CUV market; despite a sister company with ample expertise in this area. They need a small, medium and full sized STAT.
It would take a PILE of work - and really getting products out there ASAP; but there is value in saving these brands.