Originally Posted by Naga Royal Guard
But it further separates Lexus from the initial high value success formula.
I think the whole market is changing, a formula form nearly 30 years ago isn't necessarily working today, especially given Lexus is an established brand nowadays, and especially one that has a quality reputation and one for leading hybrid technology.. They don't need to be sold as a value alternative anymore (that said, they still undercut comparable German premiums, though certainly not by the margin of the early 90ies anymore). In many markets, being too cheap price wise in the premium market is even bad for sales, as a high price automatically carries status (Arabia, Russia, some Asian markets)