Originally Posted by mick78
I think the whole market is changing, a formula form nearly 30 years ago isn't necessarily working today, especially given Lexus is an established brand nowadays, and especially one that has a quality reputation and one for leading hybrid technology.. They don't need to be sold as a value alternative anymore (that said, they still undercut comparable German premiums, though certainly not by the margin of the early 90ies anymore). In many markets, being too cheap price wise in the premium market is even bad for sales, as a high price automatically carries status (Arabia, Russia, some Asian markets)
Well said. The LS 400 is exactly what the doctor (literally) ordered back then and honestly it doesent seem like Lexus has quite cracked the present formula yet with a market conquest as it had.
Car and driver thinks that a new V8 is on the way. But I know Toyota and this could turn into another high power GT-86 scenario. But the rumor of a twin electric turbo V8 is tantalizing.