Meh. It's been watered down so much. The front especially so. I don't like how Kia has reversed their sharp-edge design language from the last gen Optima to the more rounded one here and among their other cars.
The rear is good though. A little fussy with detailing (as most of the car is), but well proportioned. The interior is also very very nice (sort of Mercedes C-Class with those air vents). I'm iffy with the Nav screen, but it's typical for the industry now.
I'm hoping customers see this as more than just a tarted up Optima, but I'm just not sure. The way Hyundai/Kia have handled their brand image has been a train-wreck thus far...
It's more fun to drive a slow car fast than a fast car slow.