Originally Posted by IcedG35
Better margins on the more expensive cars. Porsche has grown exponentially in recent years. They don't need to go down market. VW should be the one to do it. Offer a Miata competitor.
Margins on small sports cars are low, given a dedicated platform is required and sales figures are shrinking for years (Miata can tell a tale, and the GT86/BRZ too). VAG as a sales driven company will (and doesn't need to go into a niche that barely longer exists. If that segment ever takes of again, VAG might consider a small FR platform. But so far, what for....
Also, in adition to your correct analysis of Porsche, overly cheap Porsches have never been THE success, because most actual Porsche customers (not a few forum enthusiasts, who actually really dive into details of weight distribution, cornering figures and power/weight ratios,and, most importantly, hardly ever have the cash to actually buy a Prosche) also want it to look expensive and prestigious. Just look at used prices of Porsches that were once (or still are) considered cheap (914, 924, Boxster 986 and the 996 generation 911), they remain bargains, as the "prestige" isn't there.