Originally Posted by MrMGMan
They have no need to catch Audi to do that. They made profits of $1.35bn on sales of around 572,000 cars in 2017.
Um, okay? Audi made more than that in the first quarter of 2017. Does any multinational business or CEO really say, "I'm totally happy w/ that I'm making right now, even if other businesses in my field make 4-5x as much?"
I'm not quite sure why this is even a point of debate. If it's not a concern to you if Volvo sells more cars, then that's fine. I don't have strong feelings about Volvo either way, so it's really not a concern to me, either.
But business, in general, usually want to make more $, even if their cash flow is totally sufficient for their needs....