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  #1  
Old 08-15-2012, 01:48 AM
2b2 2b2 is offline
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Default Lincoln To Target Highest-Volume Luxury Segments

haven't seen this posted...
via
Lincoln To Focus On Targeting Highest-Volume Luxury Segments - MotorAuthority

Lincoln product plan seeks hits, not halos - AutomotiveNews
When it comes to a future product plan, less is more as far as the Lincoln brand is concerned.

Lincoln, which ranks well below Nissan's Infiniti brand and just above Toyota's Scion brand on the sales charts so far this year, doesn't want to waste money and energy on segments in which the return will be minimal.

That means no halo cars and no low-volume flagship cars -- think Audi A8 -- that cost hundreds of millions to develop but sell fewer than 10,000 units a year.

Instead, Lincoln will offer a limited lineup focused solely on the highest-volume luxury segments, Lincoln sources say.

It's a pragmatic strategy for the brand, which is struggling to reinvent itself for a new generation of younger customers...

...Lincoln's strategy might be dubbed "Walk before you run." But with U.S. sales down 11 percent in July and 2 percent for the year and market share down to 0.6 percent, even walking is enough of a challenge.

- - - - - - - - - - - - - - - - - - - - - - - - - -

the rumor part I want some help with is:
What IS the highest volume luxury model?
What IS the highest volume luxury segment?

imho
most of the bashing I've seen elsewhere has Not answered these questions first
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  #2  
Old 08-15-2012, 03:11 AM
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IcedG35 IcedG35 is offline
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and this was groundbreaking news for them? infiniti and cadillac basically showed them exactly how to do it. focus on a 3 series competitor and work your way up.
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  #3  
Old 08-15-2012, 01:09 PM
swizzle swizzle is offline
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Ford Focus --> MKF
Ford Escape --> MKD
Ford Fusion --> MKZ
Ford Explorer (??) --> MKX
Ford Taurus --> MKS

MERCURY!

When people want real American premium luxury, they will go to Cadillac.
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  #4  
Old 08-15-2012, 08:52 PM
2b2 2b2 is offline
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Quote:
Originally Posted by IcedG35 View Post
...exactly how to do it. focus on a 3 series competitor and work your way up.
this^ is why I asked those 2 questions

IF the 3-series is highest volume lux model/segment
then
Lincoln just said they're planning one


[ edit ]
finally found and (slightly) updated/added to my

Top Lux Mfg Sales List
_2011____2010___models
94,371 - 100,910 - 3 series
82,595 -- 95,790 - L. RX
69,314 -- 58,785 - C class
62,736 -- 60,922 - E class

57,511 -- 45,644 - Mini Brand
51,491 -- 39,488 - 5 series
40,873 -- 48,652 - L. ES
40,547 -- 35,776 - X5
35,835 -- 29,698 - M class
35,234 -- 34,672 - A4

29,669 -- 34,129 - L. IS
27,793 --- 6,075 - X3
25,139 -- 19,943 - GL class
24,908 -- 23,518 - Q5
24,310 -- 20,946 - GLK class
15,385 -- 16,379 - A5
14,381 -------- 0 - L. CT
12,258 -- 13,608 - S class
11,609 -- 16,450 - L. GX
11,299 -- 12,253 - 7 series
11,124 --- 8,675 - A6

-9,568 -- 12,275 - L. LS
-8,998 --- 7,976 - Q7
-8,832 -- 13,132 - 1 series
-6,561 --- 6,558 - A3
-6,270 -------- 0 - A7
-6,192 --- 6,257 - X6
-5,700 --- 1,521 - A8
-3,903 --- 2,418 - 6 series
-3,746 --- 7,059 - L. GS
-3,479 --- 3,804 - Z4
-3,167 --- 3.983 - L. LX
-2,864 -- 10,663 - L. HS
-2,236 --- 1,531 - TT
-1,145 ----- 799 - R8


if anyone could redo the list by segments, that'd be great!
I don't know all the models listed well enough to do it without research I don't have time/energy for
THO
imho the 5-series is Not the same segment as a Lexus ES
...etc...
even if they are cross-shopped
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Last edited by 2b2; 08-15-2012 at 11:19 PM.
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  #5  
Old 08-16-2012, 11:52 PM
swizzle swizzle is offline
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They could easily pull a 3 series fighter off the next Mustang given that prototypes are running around with IRS...
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  #6  
Old 08-19-2012, 04:38 AM
2b2 2b2 is offline
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Default confirmation of 3er-fighter AND Continental???

Lincoln's next step is a compact crossover - AutomotiveNews
RICHARD JOHNSON
August 18, 2012


MONTEREY, Calif. -- The next step in the reinvention of Lincoln is no baby step, it's a compact crossover.

Lincoln is focusing its efforts on luxury's twin towers -- the huge and ever-expanding C segment sedan and crossover categories, usually classified by BMW's 3 series on one side and the Lexus RX on the other. And Lincoln is avoiding the really pricey niches that account for about 10 percent of luxury sales.

Here at Pebble Beach, Cadillac kept up the drum beat for the top-tier BMW-Mercedes sedan strata. It showed renderings of a concept car that will appear at a 2013 auto show, hinting at a flagship rear-driver to challenge the 7-series and S-class.

That's a class Lincoln is going to skip for the time being as it works on the fundamentals of the brand.

Indeed, depending on your definition of flagship, it sounds as though Lincoln executives are prepared to forego having a flagship indefinitely.

But do the brand's self-imposed limitations really suggest its stewards have no interest in a halo car.

"I don't think it says that," says Lincoln product development chief Scott Tobin.

"The segments are fundamentally the small, and medium premium utilities, the D-segment, and the C or C-D (sedans)," he said.

And that D-segment (Taurus-sized) car can be a full-fledged halo car, he says.

"That is kind of where I would put a car like that. The next reincarnation of that would be the next generation MKS," Tobin said. "I can see us with a D-segment flagship vehicle. I think we would have to do that. We're not ruling it out by any means. We're working on that."

But go much beyond a luxury sedan that is a cousin of the Taurus and you are into areas Lincoln can't really fool with at the moment.

"The other 10 percent is some of the really kind of niche stuff," Tobin said. "We look at that, don't get me wrong. We are always playing around with ideas. But we know we have to be competitive in those core areas, get your piece of the pie, then we'll play around with some of the other things."

And what about the compact crossover?

"That small premium utility segment is growing" said Tobin. "It's a the fastest growing segment."

So don't be surprised if two years from now at Pebble, we'll see just such a Lincoln -- using the same architecture as the Ford Escape, but with completely different sheet metal...

Read more: http://www.autonews.com/article/2012...#ixzz23wgjBRW9
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  #7  
Old 08-19-2012, 10:42 PM
caarmike caarmike is offline
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2011 2010 Make Segment
6561 6558 A3 Compact
8832 13132 1 series Compact 35083
3479 3804 Z4 Convertible
15385 16379 A5 Coupe
3903 2418 6 series Coupe 38085
40873 48652 L. ES Entry Sedan 89525
14381 0 L. CT Hybrid
2864 10663 L. HS Hybrid 27908
25139 19943 GL class Large Crossover
8998 7976 Q7 Large Crossover 62056
6270 0 A7 Large Special
3167 3.98 L. LX Large SUV
82595 95790 L. RX Mid Crossover
35835 29698 M class Mid Crossover
24908 23518 Q5 Mid Crossover
40547 35776 X5 Mid Crossover 368667
11124 8675 A6 Mid Sedan
3746 7059 L. GS Mid Sedan
62736 60922 E class Mid Sedan
51491 39488 5 series Mid Sedan 245241
11609 16450 L. GX Mid SUV
9568 12275 L. LS Premium Sedan
5700 1521 A8 Premium Sedan
12258 13608 S class Premium Sedan
11299 12253 7 series Premium Sedan 78482
27793 6075 X3 Small Crossover
24310 20946 GLK class Small Crossover 79124
35234 34672 A4 Small Sedan
29669 34129 L. IS Small Sedan
69314 58785 C class Small Sedan
94371 100910 3 series Small Sedan 457084
6192 6257 X6 Special Crossover
2236 1531 TT Sport Coupe
57511 45644 Mini Brand subcompact
1145 799 R8 Super Sport

Based on this partial list, it looks like most of the action is in what I'm calling the small sedan segment (3-Series/C-Class), followed by the mid-crossover segment containing the RX. Lincoln has an entry only in the latter. So it looks like a Mustang-based 3-series challenger would be a wise idea. Of course, I think we're undercutting the MKZ's potential by not including the TL, Maxima, and current MKZ in this chart and I don't have time to look that up.
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  #8  
Old 08-25-2012, 10:54 PM
2b2 2b2 is offline
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hi Mike
THANKS a Lot (VERY belatedly) for your list!
took me until now to have the time to digest it
so
I reformatted it a bit
PLUS
have some more MB cars - main/only one I think needs including is the CLS
(I don't include Acura, Infiniti, or Lincoln because I'm looking only the TARGETS...
...should've had Cadillac (& LR?), at least the SRX; tho being in the midst of changing the CTS and JUST adding the ATS & XTS, complicates them)


2011 2010 Make Segment
__________________Small Sedan 457084
94371 100910 3 series
69314 58785 C class
35234 34672 A4
29669 34129 L. IS
__________________Mid Crossover 368667
82595 95790 L. RX
40547 35776 X5
35835 29698 M class
24908 23518 Q5
__________________Mid Sedan 245241
62736 60922 E class
51491 39488 5 series
11124 8675 A6
3746 7059 L. GS
__________________Entry Sedan 89525
40873 48652 L. ES
__________________Small Crossover 79124
27793 6075 X3
24310 20946 GLK class
__________________Premium Sedan 78482
9568 12275 L. LS
5700 1521 A8
12258 13608 S class
11299 12253 7 series
__________________Large Crossover 62056
25139 19943 GL class
8998 7976 Q7
__________________subcompact
57511 45644 Mini Brand
__________________Coupe 38085
15385 16379 A5
3903 2418 6 series
__________________Compact 35083
6561 6558 A3
8832 13132 1 series
__________________Hybrid 27908
14381 0 L. CT
2864 10663 L. HS
__________________
11609 16450 L. GX Mid SUV
__________________
6270 0 A7 Large Special
__________________
6192 6257 X6 Special Crossover
__________________
3479 3804 Z4 Convertible
__________________
3167 3.98 L. LX Large SUV
__________________
2236 1531 TT Sport Coupe
__________________
1145 799 R8 Super Sport

- - - - - - - - - - - - - - - - - - - - - - - - - - -

-5,665 --- 2,135 - MB CLS
-3,220 --- 1,980 - MB SLK
-1,449 --- 2,385 - MB SL
.---943 --- 1,035 - MB CL
.---722 ----- 499 - MB SLS-AMG

- - - - - - - - - - - - - - - - - - - - - - - - - - -

CADILLAC 2011 - 2010 - continuing models (afaik)
56,905 - 51.094 SRX
55,042 - 45,656 CTS
15,079 - 16,118 Escalade
- 8,388 - 8,674 " ESV
- 2,036 - 2,082 " EXT
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