... I keep repeating myself over and over again: The new 8 series is a rebadged 6 series. Looking at the concept you can sense that this is not a genuine luxury coupe with the ability to compete with the next generation Bentley Coupe or the Mercedes-Benz S-Class Coupe.
Aside from that BMW will have a hard time when it comes to revealing the final version. Where the concept has very convincing and crisp design details like the shark-nose style front design, prototypes show that the final version will receive a much more conservative treatment. I assume it will then be justified by pointing towards safety regulations and aerodynamics. Like several concepts before this example could lead into strong disappointment by overpromising and underdelivering.
By the way, how nervous must people at BMW be that they show the 8 series concept and the M8 prototype simultaneously? From a strategic point of view this launch communication is everything but brilliant.
Last edited by Vantage; 05-31-2017 at 06:29 AM.