Interesting article. It taps into something I'd not thought of... they're going to focus on something they can 'win' at - leaving cars to GM, imports alike. Imports have never won at trucks - but do pretty good at CUVs.
Last year the top 20 car sales represented about 4M cars in USA. Say Hyundai eventually comes out with a tuck - and it's good. Normally a consumer might not have considered it as they've been a loyal F150 consumer...but b/c Focus or Fusion isn't offered - they bought a Sonata - and love the hell out of it. All of a sudden, Hyundai has a much better chance at getting the next truck sale...
This Hackett guy is not impressing thus far. He's a cost cutter; and it's showing, big time.