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  #81  
Old 04-15-2012, 08:18 AM
rv65 rv65 is offline
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http://www.vtec.net/forums/one-messa...age_id=1056600

Part 2 of a 7 part article about Honda and it's problems. This part focuses on Takanobu Ito and his leadership as well as the 9G Civic.

Last edited by rv65; 04-15-2012 at 08:26 AM.
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  #82  
Old 04-15-2012, 03:53 PM
swizzle swizzle is offline
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Amazing article. I loved the line about Honda being more worried about VW as a competitor than Hyundai. The article really encapsulated it. Ito must go. It is evident he is absolutely an anathema to the company's future success. With the next Accord seeming to be a mild refresh of the current one like the Civic was really just a mild refresh, Honda is trashing the reputation of two of its mainstays.

The article explains the "success" of the current Civic. People buy Civics for the impression that one can't go wrong buying a Civic. However, as people live with it, this Civic that is woefully "off game" will have a negative effect on sales down the road. Yes, Honda is scurrying to fix it, but they really need a clean sheet design. What we will have is a refresh of the current Civic which was a mild reworking of older components.

This is EXACTLY how GM, Ford, and Chrysler approached product development in the 1970s when the Japanese "invasion" happened. They poured old wine into new bottles and people didn't like the taste.
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  #83  
Old 04-16-2012, 12:47 AM
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http://vtec.net/forums/one-message?message_id=1056721

Part 3 of 7! Talks about the golden days of Honda and Honda under the Kawamoto administration. Also mentions the Fit as well.
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  #84  
Old 04-16-2012, 02:28 AM
2o6 2o6 is offline
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Quote:
Originally Posted by swizzle View Post
Amazing article. I loved the line about Honda being more worried about VW as a competitor than Hyundai. The article really encapsulated it. Ito must go. It is evident he is absolutely an anathema to the company's future success. With the next Accord seeming to be a mild refresh of the current one like the Civic was really just a mild refresh, Honda is trashing the reputation of two of its mainstays.

The article explains the "success" of the current Civic. People buy Civics for the impression that one can't go wrong buying a Civic. However, as people live with it, this Civic that is woefully "off game" will have a negative effect on sales down the road. Yes, Honda is scurrying to fix it, but they really need a clean sheet design. What we will have is a refresh of the current Civic which was a mild reworking of older components.

This is EXACTLY how GM, Ford, and Chrysler approached product development in the 1970s when the Japanese "invasion" happened. They poured old wine into new bottles and people didn't like the taste.

Thing about the new Civic, is they managed to make the car actually worse than the old model, which is strange.





I find the Fit to be "Dry and Insipid" to drive as the article stated. (Well maybe not "Insipid" but I don't find it to be special).
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  #85  
Old 04-16-2012, 05:12 AM
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The articles were written in Japanese and then translated to English, so there may be some translation errors or oddities.
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  #86  
Old 04-16-2012, 01:02 PM
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Quote:
Originally Posted by 2o6 View Post
Thing about the new Civic, is they managed to make the car actually worse than the old model, which is strange. I find the Fit to be "Dry and Insipid" to drive as the article stated. (Well maybe not "Insipid" but I don't find it to be special).
When the ex was looking for a new car she drove a Civic, an Insight, and a Fit and hated all three. The Insight was by far the worst. It felt flimsy and everything seemed cheap. The Fit, because of its monospace design, has a booming interior where engine and tire noise seem to echo making it annoying on the test drive, so why live with it? The Civic floated down the road like an old American land yacht and didn't track well. Why drive a queasy car? The Elantra and Jetta by comparison were tight and precise.

Honda desperately needs a management purge. It really is unfortunate that they can't get past what seems like corporate and cultural bullshine. Did Ito's praying pay off???
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  #87  
Old 04-16-2012, 02:45 PM
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Seems to be factual errors within the 80s history so makes me wonder on the accuracy of the rest of the article
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  #88  
Old 04-16-2012, 09:44 PM
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http://vtec.net/forums/one-message?message_id=1056946

Part 4 of 7 in this business journal article. This one focuses on overseas markets (e.g. US, Europe, etc). It also talks a little about Acura as well, and it also mentions more about the 9G Civic (US model).
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  #89  
Old 04-16-2012, 09:49 PM
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This article was probably written in a Japanese perspective and not a global perspective. There might be parts where the writer exaggerated, to make a stronger argument. It is not a perfect insight into Honda, but it is a good read.
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  #90  
Old 04-17-2012, 12:57 AM
2o6 2o6 is offline
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Monospace interior doesn't make for road noise. Crap tires and bad sound damping make for bad road noise.
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