Originally Posted by swizzle
Mazda is in deep trouble. It has good products that do not sell as they should and investing in a new RWD architecture won't be a magic bullet.
I agree, and honestly, I never get why they don't sell more; However, even a few better sales can't change the fact that nowadays Mazda is too small to be profitable, and keep up with R&D on all fronts; The question is whether they find a partnership where they don't just end up in a VAG way selling rebadges and reskins of the mothership, but keep some of their engineering mojo and thinking, or they wait until the last moment and are just swallowed by some larger cooperation, probably from China;
I also agree that going premium is not the correct way, especially developing a large RWD platform and an inline 6 engine (especially a Diesel, as the only last Diesel heaven is the European fleet market, where Mazda is not a player) that have very little prospect in terms of sales; I also don't get why this move of Mazda would make Toyota look silly or shame BMW, as the article claims.