Originally Posted by against the wall
you dont do a game changer if you have the top selling vehicle in the country for forever years running. Leave the game changers to those that need the sales jump
You most decidedly do a game changer when you have a cash cow like the F150 that is in the CAFE's gun sights, glaring at it demanding extinction in favor of ghastly EVs. Buyers love their F150s and finding a way to make the F150 not be perceived as a gas guzzler maintains their market share and possibly even pulls sales away from the stand-still Chevy/GMC twins and the Ram.
Originally Posted by boston
It will be a game changer if it maintains or exceeds the strength/capabilities of the current generation, yet loses 10 or more percent of its weight.
That would move the mpg needle which is an area, I sense the Silverado/Sierra twins has Ford beat.
I'd love to see them use an 8 or 9 speed transmission to get the V8's MPG in the mid-twenties for city and low to mid-thirties for highway. With some extra cogs set up to take advantage of the V8's torque, and some cylinder deactivation, it's probably possible.
Ecoboost will continue to be a good PR tool, but people are catching on to the fact that in the real world, the Ecoboost can easily be more fuel thirsty than the V8.