Originally Posted by Swallow Doretti
The Levorg isn't selling:
I really don't know why Subaru doesn't sell this here. They could probably just add it to the Impreza line-up very easily in regular and XV Crosstek trims, and steal away sales from the Jetta/Golf Sportwagen.
Here's why it's not selling: strike #1 the ugly name, strike #2 the gaudy styling, strike #3 why not just get a Forester?
As for stealing sales away from the VW Sportwagen...you're talking niche level sales so not really an ambitious target.
I was surprised to see that 55% of Subaru's output is consumed by the NA market. I think the Levorg confuses buyers. Subaru should have done an Impreza hatchback (3/5 door), sedan, and wagon ALL as Imprezas. If people knew this was an Impreza they would probably me more excited. As an all new nameplate (I think it is right??) people have to figure out what it is.
I've also though that in NA if VW used the Jetta nameplate for the Golf (3/5 door), Jetta, and Sportwagen, they would actually sell more product. The point is that Jetta and Impreza are names that resonate very well with consumers and maximizing the power of those nameplates in markets where that would work, is sensical.
The Impreza is a good "franchise" no need to confuse people with Levorg. Subaru stumbled. I'd suggest immediately renaming it an Impreza and immediately putting a facelift that marries the Impreza and Levorg visually.