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  #41  
Old 07-15-2017, 06:29 PM
62Lincoln 62Lincoln is offline
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Originally Posted by swizzle View Post
If their aspiration is to be near-premium, you're right.

If their goal is premium, you're dead wrong.
If their goal is to spend several billion $ with nothing to show for it (like GM), you're right.
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  #42  
Old 07-15-2017, 08:30 PM
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swizzle swizzle is offline
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If their goal is to spend several billion $ with nothing to show for it (like GM), you're right.
When did I say they should squander money like GM?

Try thinking logically.

Doing a partnership with another manufacturer also doing premium RWD platforms is a no-brainer. A Hyundai-Kia/Ford partnership would be brilliant on so many levels not just premium RWD.

Cadillac could have easily found a partner. They merely chose not to.
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  #43  
Old 07-16-2017, 08:06 PM
62Lincoln 62Lincoln is offline
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Originally Posted by swizzle View Post
When did I say they should squander money like GM?

Try thinking logically.

Doing a partnership with another manufacturer also doing premium RWD platforms is a no-brainer. A Hyundai-Kia/Ford partnership would be brilliant on so many levels not just premium RWD.

Cadillac could have easily found a partner. They merely chose not to.
When did you say they should find a partner? Try saying what you mean the first time.
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  #44  
Old 07-16-2017, 11:39 PM
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swizzle swizzle is offline
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Originally Posted by 62Lincoln View Post
When did you say they should find a partner? Try saying what you mean the first time.
Yes sir!
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  #45  
Old 07-17-2017, 07:53 AM
mick78 mick78 is offline
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Quote:
Originally Posted by swizzle View Post
When did I say they should squander money like GM?

Try thinking logically.

Doing a partnership with another manufacturer also doing premium RWD platforms is a no-brainer. A Hyundai-Kia/Ford partnership would be brilliant on so many levels not just premium RWD.

Cadillac could have easily found a partner. They merely chose not to.
I don't think Ford would necessarily need a partner for a proper RWD chassis, there would be enough volume for some Lincolns, a Mustang pulled of that platform (remember how the 2004 Stand used a simplified Lincoln LDS platform), and probably stuff like a Ranchero/Ute for Australia, a larger RWD Taurus (call it Falcon for certain markets) and say a RWD based Explorer and CUV coupe.

But, whilst enthusiasts would like to see that, apart from the Mustang Ford will likely think that the addition of a "better RWD platform" won't justify enough increase in sales (if any, given how little most customers care which wheels are driven) to spend any cash on that.

Also Ford doesn't seem to be too keen on cooperating with external brands, there are very few times it actually happened (they did share a few vehicles with VW in South America as well as the first Galaxy MPV in Europe, and all of them were no success), so I doubt that they would openly go to Hyundai and start to use a genesis chassis for a Lincoln...
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  #46  
Old 07-17-2017, 01:44 PM
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...Also Ford doesn't seem to be too keen on cooperating with external brands...
Although how Sergio Marchionne goes about doing business is idiotic, the one area where he is dead correct is that globally brands will need to consolidate, share platforms, and reduce cost. A collaboration/merger with H-K would be beneficial to both companies in a number of markets, especially Europe. The genius behind a Lincoln-Genesis platform sharing arrangement is that both brands are far from their premium goals and making that happen would take billions that would not likely turn a profit. Collaboration could give a business case to those aspirations. The quid pro quo could be RWD for Lincoln and pickups (Ranger) for Hyundai.
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  #47  
Old 07-18-2017, 04:03 AM
2b2 2b2 is offline
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