Originally Posted by Comrade
Ford made the F-150 more rounded in the front, and you're impressed. But when KIA does it, it's awful?
Because I'm not partial to sharp or rounded, only design consistency?
The F150 is marginally if even slightly "more rounded." What makes it better is the interplay of the headlights and grille actually working now.
I have expressed the same opinion about recent Kias as I did when the refreshed Optima debuted. They've been evolving their cars in the wrong direction imo (Hyundai as well to a degree). What I appreciated from the old Optima was the crispness of its lines and detailing. Hyundai managed the swoopy and Kia controlled the hard-edged modern. They're merging too close to one another now while maintaining the same market spaces.
This design is growing on me (and I already liked it), but I think it'd be more successful if it had stayed closer to the concept (which is admittedly more rounded and bubbly) or embraced the hard-edged look.
One of Kia's biggest hurdles is coming off as a unique brand, not just an imitator, and there's just a lot of DNA from other companies in this unfortunately.