1. Lamborghini Design Challenge -
The Lamborghini brand is in the midst of a renaissance. Hitting us with a 1-2 punch with the amazing Sesto Elemento
concept and barely giving us enough time to pick our jaws up from the floor with the equally gorgeous Aventador
. But what next... Designers, are you up for the challenge of shaping the next generation of this brand?
2. Lincoln Revamp -
Lincoln has been promising a revamp for YEARS!
They've whet our appetites with exciting concepts like the MKR
but none of these ideas have seem to come to fruition, the brand is STILL
nothing more than rebadged Ford's. With Mercury now out of the way and the recent hiring of Max Wolff
, it seems like the Lincoln star is finally starting to align. So designers, how would you revive the Lincoln brand and make it a viable competitor to Cadillac, BMW, MB, Audi, etc...