Originally Posted by Superamerica
So far, Audi has been the only brand to succeed with selling FWD cars, such as the A3, A4 and A6 (and AWD variations of those models). Lincoln may be able to succeed with its FWD strategy, but it will take more than just marketing and the offering of AWD versions.
And it's taken Audi DECADES to achieve that.
NOT taking Lincoln RWD is just nuts. They were on the right track with the LS except they forgot to spring for good styling and coupe and convertible should have been pulled off the platform for Lincoln.
There was no magic in the LS. The CTS and the Chrysler 300C have the "it" factor. How ironic it is that Chrysler has a better shot at equalling Cadillac than Lincoln.
Lincoln needs a huge rethink on its styling. The current face is garish. Moreover, their alphabet soup naming is stunningly dumb. I'd rather see names.
Lincoln Sentinel instead of MKZ
Lincoln Continental instead of MKS
Lincoln Mark IX on a coupe or coupesedan on the Fusion chassis
All Ford will succeed in doing will be to create a new Mercury which used to be restyled Fords with more chrome. Where is Lincoln's hook? Should it be the first all-hybrid luxury brand?? Just making prettier Fords won't work.