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  #1  
Old 05-21-2007, 06:24 AM
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CosworthKid CosworthKid is offline
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Default Fiesta badge facing the axe?

http://www.autoexpress.co.uk/n....html

I know this discussion is already occuring on the Fiesta thread but since its now been anounced in another site i think it deserves its own thread.

Ford Fiesta

Fiesta badge facing the axe?
It's been around for 30 years, but the Fiesta name could be axed, Auto Express can exclusively reveal
By Hugh Hunston

21st May 2007


New range set to include 4x4, so Ford feels name change is necessary

Ford's new supermini, due on sale next year, may be given a completely fresh name, according to a company insider.

Our source explained: "There is a strong tide in favour of something new as the car is radically different from the current machine. Our younger target audience weren't all born in 1977 when the Fiesta arrived, so for them heritage isn't an issue." The launch of different variants, such as an off-road version, is another factor in bosses' thinking.

Speculation has been intensified by Ford checking out three potential titles to see if another brand has a claim on them, and registering a fourth.

Genesis, Isis and Phoenix are "under investigation" in the international car titles register, while the firm now has the rights to Kuga. Ford will seek a public response to any name change in consumer clinics, and may trial one option on a pre-production concept at September's Frankfurt Motor Show.

This could be decisive, as top brass are at loggerheads over the renaming issue. Richard Parry-Jones, in charge of product development, said: "Some badges have strong brand values, so perhaps we shouldn't throw this away." But sales and marketing chief Stephen O'Dell explained: "In this business, the car makes the name, not vice versa."

Ford apparently came close to giving its new Mondeo a fresh badge, while dumping the Escort name - also after 30 years - involved an 11th hour decision to opt for Focus ahead of the car's debut at 1998's Geneva expo.

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Old 05-21-2007, 06:31 AM
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Hmmmm: Genesis, Isis and Phoenix as well as Kuga names are under consideration??

Kuga is crap unless it will be more Indian/Mexico markets which is probable to replace their version of Fiesta/Icon

Genesis is already used by Hyundai and it definately doesnt fit a small car anyways IMO

Phoenix..well, that makes no sense given Ford's current logic of nameplates, and again it sounds more suited to a Capri replacement than a small car (allthough i get the irony behind the name)

Isis kinda fits more given the Iosis name used on 2 concepts which might even be used on the SUV as well as the future Mondeo replacement. Yet Isis sounds too much like a Toyota - the Ist or whatever its called. Sure thats mostly JDM and ASEAN markets but still.

If any of those rumoured names are true then Ford is dumping their "F" naming of their models, at least in Europe (except for Focus of course).

Will be interesting to see if dumping one of their most famous badges will stir as much enthusiasm to the replacement as the Focus did to the Escord

EDIT: having read the list of names again, i take back what i said about the Phoenix, it just might make it


Modified by CosworthKid at 3:02 PM 5/21/2007

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Old 05-21-2007, 09:57 AM
FRDesign FRDesign is offline
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Isis is already the name of some car, I forgot what it is though.
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Old 05-21-2007, 11:08 AM
orangeeagle13 orangeeagle13 is offline
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It's a JDM Toyota:

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Old 05-21-2007, 03:33 PM
mzoltarp mzoltarp is offline
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Phoenix reminds me of the early 80's GM X-car by Pontiac.
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Old 05-21-2007, 08:52 PM
anonms anonms is offline
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Default Re: (mzoltarp)

I loved the Festiva name...
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Old 05-22-2007, 01:33 AM
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Festiva was a horrible Korea made Ford, i wouldnt want that to come back. Besides it would make no sense dumping Fiesta for Festiva. Hardly and improvement
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Old 05-22-2007, 04:16 AM
ocn75 ocn75 is offline
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Default Re: (CosworthKid)

Quote, originally posted by CosworthKid »
Festiva was a horrible Korea made Ford, i wouldnt want that to come back. Besides it would make no sense dumping Fiesta for Festiva. Hardly and improvement

I agree, using the Festiva name in place of Fiesta wouldn't make any sense if they are pushing on with this name change idea. If I had to pick one of the nominated names, I'd say Phoenix, but talk about a dud choice of names.

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Old 05-22-2007, 05:16 AM
mick78 mick78 is offline
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Wasn't Rover bought by some consortium called Phoenix? In that case, wouldn't be the most lucky name for a cra - kind of like calling your boat "Titanic II"
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Old 05-22-2007, 05:24 AM
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Ford is trying to incorporate German values and perceived/actual quality with a dose of sportyness and aggression with their new cars. A winning combo, and since Toyota has taken the lead in overall global sales im thinking the Isis name might be preffered( Auris-Yaris), especially if (like i said before) the Iosis name makes an actual production appearance in some form. Phoenix sounds too obvious and 70s-80s boy-racer or american muscle car which might have some appeal in NA (for example) but doesnt really fit with current Euro/Japanese/Global model naming. Besides, since there will be a 4x4 variant one of those 4 proposed names (if actual) will most probably be reserved for that version.
Then again (yes, there is more!) insiders at Ford claim that the MAX name (C-Max,S-Max, X-max?,B-Max) will be used with all non-mainstream (niche) vehicles in Europe so a future "Fiesta" 4x4 (if in SUV guise) will be using a Max name so....Unless of course they just have 4x4 as an option for the standard vehicle which i doubt.

Dunno guys, Ford is being so secretive lately and they seem to keep most of their cards well hidden and make decisions on the 11th hour so its anyone's guess at this moment

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