The Cadillac Escala Concept debuted in California, introducing the next evolution of Cadillac design and previewing the craftsmanship and technology being developed for many future models. Following a series of private previews, Escala will be displayed at the 2016 Pebble Beach Concours d'Elegance.
The Cadillac Escala Concept previews the design and technical ideas driving the next phase of Cadillac's ongoing expansion.
"Escala is a concept with two clear objectives," said Johan de Nysschen, president of Global Cadillac. "First, Escala is a statement of intent for the next iteration of the Cadillac design language, and also technical concepts in development for future Cadillac models. Secondly, Escala builds Cadillac's aspirational character, signaling the brand's return to the pinnacle of premium."
Cadillac has released a new slate of models bristling with expressive design and exhilarating performance, driver's cars taking Cadillac into a new chapter of its storied 114-year history.
"Escala is a concept car, but one based upon the unrelenting rise of our product substance," de Nysschen said. "Depending on the development of market segment for large luxury sedans, Escala is a potential addition to our existing product plan."
Escala - Spanish for "scale"- is a concept for a larger, more elite and expressive companion to the recently launched 2016 Cadillac CT6, the brand's remarkable new range-topping prestige sedan. Escala is also the third in a series of concepts Cadillac has debuted at Pebble Beach in recent years, following the Ciel convertible (2011) and Elmiraj coupe (2013).
Love it! Looks like a classier re-imagining of the Jaguar XJ