...I doubt the 1 series hatch would make an appearance.
It would depend 100% on effective marketing. It could be a brilliant gateway into the "ultimate driving machine" mindset is played properly. The 2 Series coupe is a total market failure for the volume it needs to bring in to build BMW's base.
It's nit ugly, just very derivative looking, like a Focus/Kia cross; I'm already looking forward to fanboys how now the previously ridiculed small car setup of "3cyl. transverse engine/FWD" will suddenly be the ultimate driving machine setup (it can be fun, as proven by Ford and Mini, just the inline 6/RWD crowd would of course never admit it)